Kajabi Pricing 2026: Plans, Hidden Costs, Discounts & Which Plan is Worth It?
July 2, 2026
If you’re planning to build and grow an online business, you’ve probably come across Kajabi. Known as one of the most comprehensive all-in-one platforms for creators, Kajabi combines course creation, website building, email marketing, sales funnels, communities, coaching, and digital product selling into a single platform.
But before investing in any software, one question naturally comes to mind:
How much does Kajabi cost, and which pricing plan is worth it?
However, with three pricing plans available, choosing the right one isn’t simply about selecting the cheapest option. Each plan is designed for a different stage of business growth and includes different usage limits, marketing capabilities, and team features.
In this comprehensive guide, we’ll walk you through Kajabi’s current pricing plans, explain what each plan offers, discuss who each plan is best suited for, uncover potential additional costs, and answer the most common questions people ask before subscribing.
Kajabi Pricing Plans at a Glance
Before diving into each plan in detail, here’s a quick overview of Kajabi’s current pricing.
|
Plan |
Monthly Billing |
Annual Billing (Per Month) |
Best For |
|
Basic |
$179/month |
$143/month |
Individual creators and small businesses |
|
Growth |
$249/month |
$199/month |
Growing businesses and membership sites |
|
Pro |
$499/month |
$399/month |
Large businesses, agencies, and teams |
Monthly vs Annual Billing
Kajabi gives customers the flexibility to choose between monthly and annual billing.
If you’re still exploring the platform or testing a new business idea, monthly billing offers greater flexibility because you can upgrade, downgrade, or cancel your subscription whenever your business needs change.
However, if you’re confident that Kajabi will be your long-term platform, annual billing is usually the more cost-effective option. It reduces your monthly cost and therefore can lead to substantial savings over the course of a year without changing the features you receive.
As a result, for most established creators and businesses, annual billing offers better overall value.
What’s Included in Every Kajabi Pricing Plan?
In fact, one reason Kajabi stands out from many other online course platforms is that it combines multiple business tools into a single subscription.
Regardless of the pricing plan you choose, every Kajabi subscription includes a powerful set of core features designed to help creators launch, market, and grow their digital businesses.
Online Course Creation
Kajabi allows you to create and sell online courses using an intuitive course builder. You can organize lessons, upload videos and downloadable resources, create quizzes, and design structured learning experiences without requiring technical expertise.
Website Builder
In addition, every plan includes access to Kajabi’s website builder, allowing you to create a professional-looking website without relying on external website builders or hosting providers.
Landing Pages
Likewise, landing pages are included across all plans, making it easy to promote products, collect leads, and create sales pages for your courses or coaching programs.
Email Marketing
Kajabi’s built-in email marketing tools allow you to send newsletters, promotional campaigns, and automated email sequences directly from your dashboard, thereby reducing the need for separate email marketing software.
Sales Funnels
Kajabi Pipelines enable users to create complete sales funnels that guide potential customers from initial interest through to purchase using landing pages, emails, and checkout pages.
Communities
If you’re building a membership or coaching business, Kajabi’s community feature helps you create private spaces where members can interact, ask questions, and stay engaged.
Analytics
Additionally, built-in analytics provide insights into sales, customer behavior, and marketing performance, helping you make informed business decisions.
Secure Hosting
Kajabi hosts your website, course content, and videos, allowing you to manage your business from a single platform without arranging separate hosting services.
Kajabi Pricing Plans Explained
Now that you have a quick overview of Kajabi’s pricing, let’s take a closer look at what each plan offers. While all three plans include Kajabi’s core tools for building and growing an online business, they differ in terms of usage limits, scalability, and advanced features.
Kajabi Basic Plan
Monthly Pricing: $179/month
Annual Pricing: $143/month (billed annually)
Key Features
- Website Builder – Create a professional, fully customizable website without needing external hosting.
- Online Course Creation – Build and sell engaging online courses using Kajabi’s intuitive course builder.
- Landing Pages – Design high-converting pages to promote courses, coaching, and digital products.
- Email Marketing – Send newsletters, automated campaigns, and promotional emails directly from Kajabi.
- Sales Funnels (Pipelines) – Build automated sales funnels to capture leads and increase conversions.
- Community – Create a private community where members can interact and stay engaged.
- Secure Video Hosting – Upload and stream course videos securely without third-party hosting.
- Quizzes & Assessments – Test learner progress using quizzes and knowledge assessments.
- Analytics & Reports – Track sales, customer engagement, and marketing performance in one dashboard.
- Payment Integrations – Accept secure payments through trusted payment gateways.
- Mobile Access – Allow students to access courses anytime using mobile devices.
- Customer Support – Get access to Kajabi’s support resources whenever you need assistance.
Best For
- First-time online course creators
- Coaches and consultants
- Solopreneurs building a digital business
- Freelancers selling online services or products
- Creators launching their first membership or coaching program
- Small businesses looking for an all-in-one platform
Pros
- Affordable way to access Kajabi’s all-in-one platform
- Includes website, courses, email marketing, and sales funnels
- Beginner-friendly interface with minimal setup required
- Reduces the need for multiple third-party tools
- Great starting point for launching a digital business
Cons
- Lower usage limits than Growth and Pro plans
- May require upgrading as your audience and product catalog grow
- Advanced scaling features are reserved for higher-tier plans
Kajabi Growth Plan
Monthly Pricing: $249/month
Annual Pricing: $199/month (billed annually)
Key Features
In addition to everything included in the Basic plan, the Growth plan offers more resources and advanced capabilities to help you scale your business.
- Higher Product Limits – Create and manage more online courses, memberships, and digital products.
- Larger Contact Capacity – Grow your email list without worrying about reaching limits too soon.
- More Active Customers – Support a growing customer base as your business expands.
- Additional Admin Users – Collaborate with team members using dedicated admin accounts.
- Advanced Automations – Create personalized workflows based on customer actions and engagement.
- Affiliate Marketing – Launch and manage an affiliate program to grow sales through partners.
- Custom Branding – Deliver a more professional experience with enhanced branding options.
- 24/7 Customer Support – Get faster assistance whenever you need technical or account support.
- Greater Business Scalability – Built for businesses managing multiple products and larger audiences.
- Enhanced Marketing Tools – Run more sophisticated email campaigns and customer journeys.
Best For
- Growing course creators
- Membership businesses
- Professional coaches
- Consultants with expanding audiences
- Businesses selling multiple digital products
- Entrepreneurs scaling their online business
Pros
- Higher limits for products and contacts
- Advanced automations save time and improve customer engagement
- Affiliate marketing helps increase sales
- Better suited for recurring memberships
- Excellent balance between features and pricing
Cons
- Higher monthly investment than the Basic plan
- Some advanced features may not be necessary for beginners
- Best value is achieved when actively using its additional capabilities
Kajabi Pro Plan
Monthly Pricing: $499/month
Annual Pricing: $399/month (billed annually)
Key Features
The Pro plan includes everything available in the Growth plan while providing Kajabi’s highest limits and additional resources for large businesses.
- Multiple Websites – Manage multiple brands or business websites from a single account.
- Highest Product Limits – Sell a large catalog of courses, memberships, and digital products.
- Largest Contact Capacity – Support large audiences without worrying about platform limits.
- More Active Customers – Scale your business confidently as customer numbers increase.
- Additional Admin Seats – Give more team members access to manage your business efficiently.
- Enterprise-Level Scalability – Built for businesses handling large operations and high sales volumes.
- Advanced Team Collaboration – Work seamlessly with marketing, support, and content teams.
- Priority Support – Receive faster assistance for technical and account-related issues.
- Maximum Business Flexibility – Ideal for managing multiple brands, products, and customer segments.
- Future-Proof Growth – Designed for businesses that expect significant long-term expansion.
Best For
- Large online businesses
- Agencies managing multiple brands
- Established course businesses
- Businesses with large customer databases
- Organizations with multiple team members
- Enterprises requiring maximum scalability
Pros
- Highest limits across all Kajabi plans
- Supports multiple websites and brands
- Excellent for larger teams
- Built for high-growth businesses
- Provides maximum flexibility and scalability
Cons
- Premium pricing may not suit smaller businesses
- Most solo creators won’t utilize all available resources
- Better suited for businesses with established revenue and growth plans
Hidden Costs of Using Kajabi
Kajabi includes website hosting, email marketing, sales funnels, course creation, and several other built-in tools, helping reduce the need for multiple software subscriptions. However, depending on your business requirements, you may still incur a few additional costs.
- Payment Processing Fees – Payments made through Stripe or PayPal are subject to their standard transaction fees.
- Custom Domain – You’ll need to purchase a domain name separately if you don’t already own one.
- Premium Themes or Custom Design – Hiring a designer or developer for a custom website can add to your setup costs.
- Third-Party Integrations – Some external tools or apps may require separate subscriptions.
- Content Creation – Professional videos, graphics, or copywriting services may involve additional expenses.
- Migration Services – If you’re switching from another platform, you may choose to pay for migration assistance.
- Paid Advertising – Running Google Ads, Facebook Ads, or other marketing campaigns will increase your overall marketing budget.
Which Kajabi Plan Should You Choose?
Choose the Basic Plan if:
- You’re launching your first online course.
- You’re a coach or consultant.
- You have a small audience.
- You want an all-in-one platform without overspending.
Example: A fitness coach launching their first online coaching program.
Choose the Growth Plan if:
- You’re selling multiple courses.
- You run a membership community.
- Your email list is growing rapidly.
- You need advanced automation and affiliate marketing.
Example: A business coach managing multiple courses and a paid membership.
Choose the Pro Plan if:
- You manage multiple brands.
- You have a large team.
- You need the highest product and contact limits.
- You’re running a large online education business.
Example: An agency managing online courses for multiple clients.
Frequently Asked Questions (FAQs)
1. How much does Kajabi cost?
Kajabi offers three pricing plans: Basic ($179/month), Growth ($249/month), and Pro ($499/month). You can save more by choosing annual billing.
2. Is Kajabi cheaper with annual billing?
Yes. Annual billing offers discounted monthly pricing compared to paying month by month, making it the more cost-effective option for long-term users.
3. Does Kajabi offer a free trial?
Yes. Kajabi periodically offers a free trial for new users. The duration may vary depending on current promotions, so it’s best to check the official website for the latest offer.
4. Does Kajabi charge transaction fees?
Kajabi doesn’t charge transaction fees on its paid plans. However, payment processors like Stripe and PayPal may apply their standard processing fees.
5. Which Kajabi plan is best for beginners?
The Basic plan is the best choice for most beginners, as it includes all the essential tools needed to launch and grow an online business.
6. Can I upgrade my Kajabi plan later?
Yes. You can upgrade your Kajabi subscription as your business grows and your requirements change.
7. Can I downgrade my Kajabi plan?
Yes. Kajabi allows you to downgrade your plan, although you’ll need to ensure your account stays within the limits of the lower plan.
8. Does Kajabi include email marketing?
Yes. Every Kajabi plan includes built-in email marketing tools, allowing you to send broadcasts and automated email campaigns.
9. Can I use my own domain with Kajabi?
Yes. Kajabi supports custom domains, allowing you to create a branded website for your business.
10. Is Kajabi worth the price?
If you’re looking for an all-in-one platform with course creation, website hosting, email marketing, sales funnels, and community features, Kajabi offers excellent value. However, the right plan depends on your business size, goals, and budget.
Conclusion
Choosing the right Kajabi pricing plan ultimately depends on your business goals, budget, and growth stage. While every plan includes the core tools needed to build and sell digital products, the right choice comes down to how much flexibility and scalability your business requires.
At Khajabi, Amelia and our team have carefully explored Kajabi’s pricing, features, and plan differences to create this guide. Our goal wasn’t just to list prices, but to help creators understand which plan delivers the best value based on different business needs.
We regularly review and update our pricing guides to reflect the latest changes, so you can make informed decisions with confidence. We hope this guide has helped you better understand Kajabi pricing and choose the plan that’s right for your business.
Ultimately, before choosing a plan, consider your current business needs, expected growth, and budget. Selecting the right plan from the beginning can help you avoid unnecessary costs while ensuring you have the tools needed to scale your business successfully.
We hope this Kajabi pricing guide has helped you understand the differences between each plan and made it easier to choose the one that’s right for you.
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